Does it matter that the means of production and distribution in the hands of the citizen for the first time in the recent history? i.Production models structures =x medium Because of the conflation of the body of media technologies, our production models can no longer subsist on ownership on the means of production - as has existed in the 15th-20th century I.e. Presses/Mills : Newspapers I.e. Broadcasting Tech : Radio and Television > rather we Accordian Production models can scale up and down depending on content need. Not just video journalism or long format editorial, or live streaming...but a focus on what we are saying and less on how we are saying it.
Condition : Because nobody pays for content - revenue models are 1. monetized on the collection of eyeballs, views and the amount of eyeballs or traffic, which has created the phenomena of our central design tenants in internet architecture mimicking the least desired conditions of society : Virality, Traffic, Click Bait, Feeds for Human Consumption 2. The breadth of content production and journalism is no longer floated by the subscription or purchase of an entire issue - thus each article has to have it’s own internal ROI ‘return on investment’ and thus revenue model. The tabloids, classifieds, weather no longer pay for the long format investigative pieces. Each piece is measurable. 3. Thus we need numbers, the exploration of ‘radical resonance or relevance’ as a hack for generating power in lieu of paying for relevance. > erotica, kink, cats, surrealism, gossip, breaking news, family, baby animals, virtuosity, the marvel of nature 4. Because the basic foundation of our contemporary newspapers and or televisions are personal, customised and kinetic - production models can no longer be based on the body if the media technology